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When MoMA closed its doors in Manhattan to undergo an extensive renovation, the collection was moved to the neighboring borough of Queens. The museum reached out to its members and the market to explain its move and inspire the new journey. 

A photo shoot was conducted of parts of the collection and a promotional brochure and poster were distributed. The interim brand, MoMAQNS, became a sheik adventure worthy of taking the subway or a short cab ride.

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