JNK Securities are direct access traders on the floor of the New York Stock Exchange. This trading method allows them to perform faster and better than conventional traders, but demonstrating this story to their market was confusing and complicated to explain. Interactivity proved the perfect vehicle to promote their unique value proposition.

The domestic trading model demonstrates speed and performance, the global presence tool captures the significant advantage JNK has to serve clients, and the trading floor coverage model allows the user to see how location and coverage, combined with experienced traders that have ready access to trading posts, gives clients a favorable edge.