Joe Trainer, celebrity fitness powerhouse, took possession of a new training facility in the heart of Greenwich Village in New York City. The location was perfect, but the first floor space looked directly onto a busy sidewalk. Joe knows the importance of discretion with his clients and the open view to the training areas were not ideal.
Working in collaboration with Joe’s vision for an alternative aesthetic to the typical gym, we created a 60’ photographic window application that transformed the sidewalk experience into an artful mural using images of movement by Eadweard Muybridge, while providing his clients with necessary privacy.
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