Westrock

Creative Services  |  Identity, Branding & Packaging

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This product identity revolves around the sun and soil of East Africa, the essential ingredients that make these coffee beans worth trying. The logo design offers instant recognition to both the sun and bean, and connects the market to the origins of the coffee experience.

Coffee bag designs accommodated four regions under one brand, creating an arresting display for store shelves and reinforcing the marketing goal that regional origin makes all the difference in taste. A website completed the marketing communications effort.





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