The Wall Street Journal introduced a new newspaper print design requiring a dedicated new website for advertising sales. This site was designed to serve the daily needs of ad buyers by offering them online reference and ordering materials, a major shift from traditional ad sales kits.
To better serve this market, the site included an interactive feature that allowed advertisers to visualize ad units in real time. Ad formats were equipped with a slider to adjust ad sizes and obtain necessary specs to aid in planning and purchasing decisions.
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