Terra Capital Partners

Strategy and Brand Development  |  Identity & Branding

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Terra Capital Partners, a capital management firm that makes loans secured by commercial real estate, was reaching a more mature stage in their business. Building on their original graphical symbol, a new, modern identity was created that communicates strength and clarity of purpose.

A full complement of new communications were developed to support the firm, including website and fund marketing. And to create a corporate personality and emotional texture, a photo shoot of senior management in black and white added necessary attitude.

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