newdominionDIRECT.com

Strategy and Brand Development  |  Identity, Branding & Product Launch

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An online banking channel must be tied to a strong, engaging website, with traffic driven by compelling offers. Extensive market research and strategy by Burchette & Associates drove effective, innovative designs and approaches. Multivariate testing of design and text elements optimized performance and quadrupled results. 

Designs extended to outdoor and print ads, brick and mortar Customer Center branding, sales materials and ATM signage, creating an integrated customer experience. 






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