When two companies merge to create one entity, the true identity of the new firm takes time to reveal itself. This firm required a reexamination of their corporate image and defining values. We conducted a naming exercise and the new firm became MHT Partners, a leading national middle market investment bank.
With the new name known, a logo was developed and a branding exercise begun. The flagship efforts were a new website, PowerPoint template, and Fact Sheet design. To capture the firm’s culture on a more personal level, a photo shoot of senior managers was conducted for the site's robust Team page.
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