Pharmacist recruiting is a specialty area that is rigorously competitive, both on campus and with experienced hires. This marketing campaign was designed to attract candidates to the firm and extol the virtues of Medco’s pathway to success.
Materials included a brochure, website, on-campus banner and booth design, giveaways and a full complement of handouts about the programs and benefits. For the website, an interactive career path model was developed to help candidates visualize their future with the company.
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