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Kittyo allows cat owners to use their smartphones to watch, speak to, play with, and record their cat remotely—even dispense treats. Benefitting from a record-breaking Kickstarter campaign raising more than $270K from 2,400 backers, Kittyos were delivered worldwide via online sales at PetValu, Amazon and Bestbuy.com.
The marketing campaign included identity, website, promotional videos and more. High profile news and celebrities took notice—Kittyo was featured in over 300 publications in 35 countries, including The Wall Street Journal, ABC News, and on The View with Whoopi Goldberg. It's popularity even reached Jeopardy, as a featured question.
