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Compelling graphics, intuitive user interfaces and interactive tools all combine to reach students in ways that compel decision making. A navigation “wheel” solved the interface challenges of extensive program options across three brands: Chase, JPMorgan and JPMorgan Chase.
Interactive tools included a Program Comparison for candidates to compare options with selection criteria (qualifications/skills); Sorting it Out asked questions to reveal preferences for one program or another; and Getting Real was the voice of soon-to-be peers.
