Alltel

Strategy and Brand Development  |  Identity & Branding

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At its peak, Alltel served 13 million subscribers across 34 states. To develop this national growth, a new graphic identity was created with all new corporate communications, store graphics and branded items.

Motivational events helped inform employees about the new brand and ensure that all communications were on message with a national workforce. One such event was an aerial visualization of the logo.





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