For golfers, the promise is in the logo: shave five strokes off your game using Accudrive. The logo mark establishes a curiosity that compels customers to learn more. Strong visuals and packaging distinguish the product from the usual clutter of golf products on the market.
The box features the product stripes, artist's renderings of golf stances and instructional video. The e-commerce website, exhibit booth and ads complete the marketing communications. The capstone effort was a promotional video that spoke to the elusive perfect swing every golfer aspires to.
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