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How do you transform an iconic 100-year-old brand that is synonymous with children’s joy and the holidays? With a great deal of care. The Lionel brand was fading into stodgy oblivion when a new marketing effort was begun to bring a fresh face to this company. While retaining the original logo, a strong use of type and powerful imagery put a modern spin on the brand. Each train was photographed and used prominently to communicate the power of a product that has charmed its fans for a century.
