Via Umbria

Strategy and Brand Development  |  Naming, Identity & Branding

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A new brand with multiple retail businesses required a logo that could offer enterprise flexibility. Following a naming effort, a logo system ensured control over their corporate brand regardless of the business they were marketing.

To develop brand context and all things Umbrian, an on-site photo shoot in Umbria provided texture and emotion for the the website, product packaging and all marketing materials. 

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